Vince's Jewelers - Jewelry | Diamonds Traverse City, MI facebook logo-bw
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Know your 4C's when buying a diamond:

  • Cut

  • Color

  • Clarity

  • Carat weight

Come in today and let

our diamond experts help you find the diamond that 's perfect for your needs


The perfect setting for your perfect diamond

We make choosing the right diamond easier for you

When you're looking for a diamond, you're not just looking for the right diamond — you want the perfect one. That's why our diamond experts are here to help guide you through the process of selecting a diamond that's everything you want it to be. We'll guide you through the 4C's of diamond buying: cut, color, clarity, and carat weight.


The cut of a diamond depends on the shape of the stone and how it interacts with the light. The higher the gem's color grade, the less coloring it actually has. The clarity of a diamond indicates how many and what sort of internal inclusions or external blemishes the gem has. Lastly, the carat weight is how much the diamond weighs.

Once you've decided on the diamond that's perfect for your needs, we have a large variety of rings and other options that will beautifully complement your gem. Our staff will help you examine all your options and find the ring, pendant, or other accessory that will capture the sparkle, and bring out the unique beauty of your diamond. Whether it's an engagement ring to get her to say "I do", or an anniversary present to make her say "I'd do it all over again", we've got the experience to find the perfect match for you. Let our 30 years of experience guide you to the diamond of her dreams.

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