Vince's Jewelers - Jewelry | Diamonds Traverse City, MI facebook logo-bw

Know your 4C's when buying a diamond:


  • Cut

  • Color

  • Clarity

  • Carat weight

Come in today and let our diamond experts help you find the diamond that 's perfect for your needs!

Choosing The Setting

Choosing The Diamond

When you're looking for a diamond, you're not just looking for the right diamond — you want the perfect diamond.  Here at Vince's we will guide you through the 4C's of diamond buying: cut, color, clarity, and carat weight.


The cut of a diamond depends on the shape of the stone and how it interacts with the light. The higher the gem's color grade, the less coloring it actually has. The clarity of a diamond indicates how many and what sort of internal inclusions or external blemishes the gem has. Lastly, the carat weight is how much the diamond weighs.

We have a large variety of rings and other options that will beautifully compliment your gem. Whether it is an engagement ring to get her to say "I do", or an anniversary present to make her say "I'd do it all over again", we have the styles to fit any dream.

Square diamond Rectagular diamond Small diamond 51689322-720x720-4f984a56-2ae4-4f42-af0f-f6c16805c901 51689324-720x720-e6d94dba-c8e5-4a6e-9e60-84bf37a4b9ae 50170649_720x239_72_RGB 66247741-557x720-3d00ba11-ea3b-4db7-bfb0-3ef561f2fe1d 63414891-557x720-4aa3f32e-8ee3-405d-ad77-218f4ccdb043 51689322-720x720-4f984a56-2ae4-4f42-af0f-f6c16805c 60040004-557x720-107a41cd-0acf-4f4c-bbac-6c0152438 46219560_657x720_72_RGB